Social Media Marketing Efficient Social Media

Question: Write an essay about 10 to 15 unique approaches to social media marketing. Answer: Approaches to Social Media Marketing The social media marketing approaches highlight the way the market information can be given to customers as a medium of communication channel that not only increases the target audiences but also helps in increasing the visibility of the company. The different approaches that are used in social media marketing are: The three basic ways of applying to social media marketing is through content marketing where it marketing helps in attracting new and retaining old customers with a view of curating relevant as well as valuable content with the motive of enhancing consumer behavior. It refers to non-interruption marketing as well. On the other hand, search and repurposing highlights public relation strategies to address issues with the art of communicating with new customers and focusing on the purpose of the content strategy (Flannery Potten 2016). Moreover, approaches applied to social media marketing are: Digital Advertising The digital advertising illustrates images that gets more engagement. The leveraging of content while promoting the visual can be shared repeatedly as a way of featuring image. The targeting and retargeting can be done through popular websites like Pinterest, Instogram, and Snapchat. Google Search Advertising The Google search advertising is popular as it reckons to be easy to apply through a search engine. Headlines Matter The creation of better titles is promotable in social media. The tool like BuzzSumo helps to research titles for the same type of content in social network. Customizing of Platform The posting features includes using headlines, image as well as content to use for catching the users eye. Sharing on the Right Platform The content needs to be shared onvarious sites that fosters innovation and stays creative to engage the audience. Cross Posting Cross posting of pictures or video on one search engine can be a great idea to increase the customers of social media marketing (Simply Zesty 2016). Pay to Play Paid Social is mainstream as content can be promoted based on news feeds of social media users where visibility can be guaranteed. Maximize your Brand Advocates The brand advocates can be maximized based on advocacy tools like Gaggle AMP and Social Chorus. Leverage Communities The communities that promote social media users helps in utilizing the strength in number approach such as LinkedIn and Twitter. Experiment with Content Creator Communities Communities like Triberr, Viral Content Buzz as well as Social Buzz Club highlights the sole purpose of bringing together content creators that not only enhance social media promotion but also helps in promoting ones own content (Schaffer 2016). Big Splash This method helps companies creating social connections seeking to be viral sensations. The examples that have been successful at it are Virgin Atlantic Airways and Oreos popular tweet. Thought Leadership This approach highlights a favorable light to the companies by expanding their credibility and expertise like IBM and SAP employed this strategy (Lazarus 2013). References 6 Methods For Efficient Social Media Marketing. (2016).Simply Zesty. Retrieved 9 August 2016, from https://www.simplyzesty.com/blog/article/march-2013/6-methods-for-efficient-social-media-marketing Flannery, K. Potten, L. (2016).Utilizing Contemporary Marketing Approaches and Social Media to Recruit New pools of Foster Carers.acwa.asn.au. Retrieved 9 August 2016, from https://www.acwa.asn.au/sites/default/files/acwaconf14.pdf Lazarus, N. (2013).5 Different Ways to Approach Social Media Branding.Adweek.com. Retrieved 9 August 2016, from https://www.adweek.com/prnewser/5-different-approaches-to-social-media-branding/60180 Schaffer, N. (2016).11 Effective Ways to Use Social Media to Promote Your Content - Content Marketing Forum.Content Marketing Forum. Retrieved 9 August 2016, from https://www.curata.com/blog/11-effective-ways-to-use-social-media-to-promote-your-content